Latest eCommerce Technology Trends
As we all are aware, the first half of 2020 has taught us that drastic changes may happen even when we don’t foresee any. Offline shops are running in loss, as they are temporarily closed. But the only field that hit the market is e-commerce, as people rush to the online shopping centers now to make purchases.
ECommerce has become a game-changer in the business world. If you are running an eCommerce site or planning for that then it’s the right time. Make sure that you are aware of the latest technological trends which mold the eCommerce platform.
Let us take a look at the latest trends in technology to focus on.
Mobile on eCommerce (mobile commerce)
Mobile apps allow users to avail of any services, purchasing options on convenience. Nowadays, more than 50% of eCommerce site traffic originates from mobile devices. Mobile devices are the standard social networking platform. So, optimizing the website for mobile users and including a mobile-friendly product description would hit the market in the long run.
Digital wallets are trending as it makes the payment process easier for the customers, once the payment details are entered initially. eWallet provides rewards and offers and is more secure. It also boosts the sales and conversions for any eCommerce business.
Customization & Personalized Recommendation
Customizing the products for the consumers and getting customer recommendations to personalize greatly win. It’s a true motive for the customers purchasing more based on their interests which in turn increases the profitability and loyalty for the brand.
Upselling & Cross-selling
Upselling is making a customer purchase a better version of what they search for and cross-selling is offering to add ons with their purchases. It has now become a marketing strategy for eCommerce websites. Implementing such techniques would directly increase sales.
Conversational marketing tends to be a trend-setter for the eCommerce platforms as it directly converses with the customers. Chatbots are trending now, as the bots clarify the queries and complaints of the users. Live chats and voice searches can also be implemented on the websites, which is an added advantage of customer experience without any delay.
Artificial Intelligence and Virtual Intelligence
Virtual and Augmented reality is well working on lifting the eCommerce platform. Technologically advanced AR & VR products create convenience, reduce costs, and create a real-life simulation. So investing in such products would be highly beneficial as it draws more sales and enhances a better customer experience.
Gamification is an easy and effective way to simplify a customer’s journey. Implementing a gamification strategy with fun and rewards would make the customer engaged in purchasing.
There are many gamification strategies such as spin a wheel, referral points, fun puzzles, quizzes, and creating product recommendations through collecting data of the user.
To wrap it all up, it is clear that following these technological trends would highly influence the eCommerce market value. As technology enhances, one can implement multiple ways to hold on to the customer and to use opportunities.